Think Smarter Insurance review funnel

The problem

The brokerage was using a generic review funnel from their marketing platform. It did not match their brand and the owner could not change anything herself. She wanted a page that asked customers for a rating, sent the good ones to Google, and sent the rest to her privately.

What I built

One HTML file with no build step, so it can be hosted anywhere and changed by anyone who can edit text. The landing step is a star selector. Four and five stars go to the Google review link. One to three stars open a private feedback form that emails the owner through Web3Forms. Below that, a wall of curated reviews shown with initials only. There is a hidden owner admin panel at a hash route for the settings she needs. I restyled it to her real brand after noticing my first version used the wrong colours: navy #002854, her logo, Raleway and Fira Sans, all self-hosted.

Decisions

• Cloudflare Pages instead of Vercel, because Vercel's free tier does not allow commercial use and this is a business.
• Web3Forms instead of a mailto link, because mailto is unreliable inside social-media browsers and the form gives 250 free submissions a month.
• A compliance toggle. While researching, I found that routing customers by star rating ("review gating") is against Google's policy and is named as a concern under the Competition Act and RIBO Guidance 006 for Ontario brokers. I documented the risk for the client and built a switch so the page can run an ask-everyone flow without a developer.

What went wrong or what I would change

My first design used a green and gold theme I liked. It did not match the client's site at all, and I caught it late. Now I collect the brand assets before I design anything.

Outcome

The demo is live at think-smarter-review.pages.dev. Go-live on the client's domain is waiting on her next steps.

Screenshots

Credits

Built alone for the client.